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Jeff Fisher
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Jeff Fisher LogoMotives
Jeff Fisher LogoMotives engineers innovative graphic identity solutions in helping businesses and organizations to get, and stay, on the right track.
Jeff Fisher, author of the book 'Identity Crisis!: 50 redesigns that transformed stale identities into successful brands,' is the Engineer of Creative Identity for Jeff Fisher LogoMotives.
He has received over 600 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in over 130 books about logos, the business of graphic design, and small business marketing.
The designer writes about identity design (and other topics) on a regular basis at bLog-oMotives and his book blog Identity Crisis!. In addition, Fisher also occasionally writes for HOW Magazine, and wide variety of print and online resources, as well as speaking about the design profession to high school classes, college students, and international design industry events.
His first book, "Savvy Designer's Guide to Success" was released by HOW Design Books in 2004. He is currently writing the book "Logo Type: 200 Best Typographic Logos from Around the World Explained," with a scheduled release of late 2010.
He lives in Portland, OR with his partner of 20+ years, Ed Cunningham. He works from his home-based studio - or from wherever he and his PowerBook may be at any given time.
http://jfisherlogomotives.com/
http://twitter.com/LogoMotives
Experience:
Recognition:
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| American Advertising & Design 25 |
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2010 |
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| Basic Logos (Index Book - Spain) |
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2010 |
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| For A Good Cause: Solidarity Design (Index Book-Spain) |
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2010 |
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| Designing for the Greater Good |
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2010 |
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| Logoliscious |
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2010 |
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| LogoLounge: Master Library, Volume 2 |
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2010 |
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| People to Watch in 2009 - Graphic Design USA |
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2009 |
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| Relaxing Graphics (PIE Books - Japan) |
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2009 |
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| Letterhead and Business Cards (Zeixs - Germany) |
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2009 |
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| Works in Progress (PIE Books-Japan) |
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2009 |
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| Meishi (ICO - Japan) |
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2009 |
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| Killed Ideas, Volume 1 |
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2009 |
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| Typeface: Classic Typography for Contemporary Design |
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2009 |
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| Celebration Graphics Sourcebook |
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2009 |
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| Letterhead and Logo Design 11 |
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2009 |
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| Retro Style Graphics |
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2009 |
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| LogoLounge Master Library, Volume 1 |
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2009 |
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| American Graphic Design Award |
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2008 |
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| StartupNation Home-Based 100 |
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2008 |
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| 100’s Visual Logos & Letterheads - 26 logos selected |
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2008 |
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| LogoLounge - Volume 4 |
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2008 |
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| Design for Special Events (Rockport Publishers) |
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2008 |
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| Summit Creative Awards, Silver |
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2008 |
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| Really Good Logos, Explained |
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2008 |
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| American Graphic Design Awards - 3 logos recognized |
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2007 |
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Education:
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| Interdisciplinary Studies, Journalism/Advertising - Art History, University of Oregon, 1980 |
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Professional Affiliations:
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| Art Institute of Portland Advisory Council |
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| Creative Latitude Management Team |
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| HOW Design Conference Advisory Council |
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| HOW Magazine Board of Advisors |
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| NO!SPEC |
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| UCDA Designer Magazine Editorial Advisory Board |
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Motto:
"It’s better to be a smart-ass than a dumb-ass." and/or "It’s not that I don’t play well with others; I just want to choose where, when and with whom I play."
Advice for students about to graduate:
"When the door of your school hits you in the ass, as you walk out of it for the last time with your degree in hand, your design education will truly begin."
Designers you admire:
Milton Glaser, Saul Bass, Paul Rand, Louise Fili, Seymour Chwast, Rick Tharp, Nigel Holmes, Michael Schwab, Terry Marks, Sayles Graphic Design, Art Chantry, Chermayeff & Geismar, Ann Willoughby, Jack Anderson
Favorite books on design or business:
"Graphic Design," by Milton Glaser showed a 1974 high school senior that what he wanted to be "when he grew up" had a name and that someone could actually make a living doing it.
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