Client:
Zipatoni - Agency Environment Credits:[view] Team: Jon Maurice
John Gallagher
Chris Aguirre
Larry Puzniak Year Complete: 2003
"LIVING" ROOM - Gen-Y Loft
LIVE HOW THEY LIVE: True insights and understanding of any consumer, like a mom, a tween, or a young adult—comes from experiencing and seeing the world through their eyes.
Do the things they like to do, try their favorite products, do their job, walk in their shoes.
The consumer "LIVING" ROOM is a way to bring the insights and experience into the office.
Any space will do. What is important is doing it right, and keeping pace with the changes in the consumer’s lifestyle.